The article you are currently reading is a great example of something I think Google ranks well.
It is providing a detailed answer to a question that people have expressed an interest in, and it makes use of a number of different references to back up the claims that the author is making.
To give you some context, I am writing this as part of my research into how Search Engines such as Google rank web pages.
This article has been written specifically for students who want to know more about SEO (Search Engine Optimization) and how it might apply to their sites.
What Content Google Ranks?
Google places high value on content which provides detailed answers to questions or concerns that people post online, so articles like this tend to do well over time because they provide Google with great content to display in its SERP’s (Search Engine Results Pages).
In the article you are reading right now, I have referenced my sources by including links back to them within each paragraph, allowing readers to follow up on these references if they want more information.
This is another thing which Google looks for when ranking pages of content because it means that people are not simply reading an unsubstantiated claim but instead following a line of reasoning or thought.
It provides everyone who reads this with confidence that what you are saying has some basis in reality and truthfulness.
Links like this also provide additional value for users browsing your site since they can see for themselves what other valuable resources you might be linking to – so this strategy works well on many different levels.
Images & Videos
I have also included lots of images and videos in this article to help convey the message I am trying to get across, breaking up what could be a very long page with digestible chunks of information for people interested in learning more about SEO and how Google ranks web pages.
To make things even easier for visitors, I have linked the titles of these media files directly to their corresponding content on other websites – which has worked out really well because no matter where someone is reading this from they should be able to easily see exactly what you are talking about at all times.
On top of all of these things, I have also included a number of hyperlinks throughout this article which allow readers to navigate to other articles or resources on my site if they are interested in learning more about SEO, copywriting, WordPress design and much more besides.
By doing this, I am providing value both in terms of trying to help people find what they are looking for but also by allowing them to build trust with my website since they can learn about related topics without leaving your page.
This means that when someone finishes reading an article that you have written about something specific, they might well want to come back to your site at a later date and see if you have written about any other topics which they might be interested in learning more about.
In short, I think that if Google were to analyze the content on this page it would rank it highly because of the amount of effort that has gone into providing clear and concise information for people just like you who are looking for answers online.
In fact, I know from experience that when I do a search on Google myself and look for articles or videos related to SEO, I find myself coming back to my own article again and again – so clearly there is value here for many different types of users.
While there are always going to be exceptions, this means that it is likely worth including these types of factors when you are writing your own content because it makes the process of ranking in Google much easier.
Here is another article which I wrote about SEO that should rank for keyword searches like “SEO strategies” since it focuses on keywords related to this topic: Want To Learn More About SEO? Make Sure You Pay Attention to These Terms! .
This is an example of how one might choose to format a reference section at the end of an article like this – there are many other ways in which you could do this too, so feel free to experiment and figure out what works best for you.
I would also recommend linking your references back to your primary sources whenever possible (when you can find them) so that people reading through them will always be able to find the original resource which the information has come from.
This makes it much easier for people to learn more about what you are talking about if they want to and also means that your own article will get indexed more effectively which is always good for SEO purposes.
It’s been said many times that no one “knows” how Google ranks pages.
Although there have been numerous attempts to reverse-engineer the process, the whole thing still remains a mystery.
In a recent discussion on WebmasterWorld, a top poster going by the name of “mattcutts” claimed that for all intents and purposes, he could provide insight into what types of content rank well in Google…
Matt Cutts: In general, we try to rank high quality sites highly and low quality sites lowly.
Content quality is determined by looking at a number of different factors, including:
- The expertise of the site’s author(s).
- How recently the content was written.
- The variety of topics covered on the site.
- How much depth there is to the site’s content.
- Whether or not other trusted sites link to this site – Penguin can cause your ranking to drop.
I’d like to provide some insight into what types of pages tend to rank highly, both for search engines and users.
First up are articles .
These are what many would consider “ultimate guides.” Think about everything you could want to know about a subject – that’s what an article is generally all about.
If you take one specific type of page on your website, I’d recommend choosing great articles as the type of page I’d most like to see ranking well.
It’s also a great way to offer value and drive discussion on your site, using comments or social media.
Next up are landing pages .
Landing pages aren’t necessarily about providing a lot of depth. Instead, they have one specific call to action… whether it be signing up for a newsletter or purchasing a product online.
Great landing pages usually contain a very clear, concise description of their offering along with multiple means of contact (email, phone number, etc).
The more information you provide before someone has to leave your page, the better their experience will be.
And remember that even if you don’t get any sales from them right now, those visitors could become buyers in the future.
Landing pages can be a great place to send people if you want them to sign up for your newsletter or read about the latest news in your industry.
Finally, we have internal pages .
Compared with landing pages and articles – which are primarily meant to attract new visitors – internal pages (like FAQs and product page) tend to exist primarily just for existing users of a site.
While there’s certainly nothing wrong with that, you’ll generally find that these types of pages rank lower than most other types of content across all search engines.
If you’re doing things right and caring about your users, they probably won’t need too much information beyond what is already provided on these pages… but it never hurts!
I hope that helps people better understand how we, and many other search engines rank different types of content.
I’d like to close with a friendly reminder: Google’s algorithms can be extremely complicated and take months (or even longer) to mature.
If you’re noticing significant changes in your rankings over the next few days or weeks, chances are that they’ll eventually go back to what you’re used too – especially if you do what I just described above 🙂