Do you know what the hardest part about SEO is?
It’s not learning how to master SEO techniques or to find out which link building method works best.
The very hardest part about doing any kind of optimization is figuring out what keywords we want our page to rank for, and then coming up with a bunch of ways to get it ranked in the top 5 search results on Googlefor that particular keyword.
Why does this seem so hard all the time? Because there are literally millions upon millions of other people trying to do exactly the same thing we are.
They’re trying to figure out how they can crack the code and magically get their web page ranked for some amazing keywords.
It’s like everyone and their mother wants that number one spot, and it doesn’t matter if you’re an SEO agency or just some guy trying to promote his own website, the competition is just as cutthroat.
But let’s say for a moment that we know exactly what keywords we want to rank for, how do we even go about finding the really easy ones?
The ones that are so easy to rank for that any monkey with half a brain can outrank us after all our hard work.
The truth is, Google doesn’t have a set limit on how many characters you can use in the URL of your post or page.
But you need to know that there are some problems with extremely long URLs, including:
It makes it harder for people to share your content on social media sites.
Sometimes it will trick users into thinking they’re clicking on an affiliate link when they’re really not; and worst of all sometimes long URLs break the layout of certain websites which simply don’t support them!
Look, I’m sure our readers are smart enough to avoid these kinds of problems so this isn’t exactly one of those big reasons why keywords are easy-to-rank-for but ratherso just something nice to be aware of.
If you can avoid using ridiculously long URLs, then your content is going to be a lot more user-friendly and Google will love you for it!
- 1 23 Best SEO Keyword Case Studies by Experts
- 1.1 1. Easy to Rank in Some Search Engines
- 1.2 2. Long-Tail Keywords Are Your Friend
- 1.3 3. Keyword Trends Are Your Friend…Most Of The Time
- 1.4 4. You Can Get Lucky
- 1.5 5. Search For Long Tail Variations Of Your Keywords
- 1.6 6. Think Outside The Box
- 1.7 7. Make Use Of Competition Metrics
- 1.8 8. Your General Knowledge Is Useless
- 1.9 9. Make Use Of Google Adwords Keyword Suggestions
- 1.10 10. You Can Find Keywords That Are Hard To Rank For
- 1.11 11. Your Competitors Are Not A Good Source Of Keywords
- 1.12 12. The Term “Keyword” Has Lost Its Meaning
- 1.13 13. Keywords Can Be Sensitive & Negative
- 1.14 14. Your Brain Doesn’t Like BIG Numbers
- 1.15 15. Keywords Must Be Descriptive & Relevant
- 1.16 16. Search Volume Is Not The Only Factor That Matters
- 1.17 17. Keywords Must Be Plural & Genuine
- 1.18 18. You Don’t Have To Go Direct For Keyword Research
- 1.19 19. Google & Bing Are Not The Only Places To Search For Keywords
- 1.20 20. Keywords Are Not Just For Search Engines
- 1.21 21. The Content Of Other Sites Can Be A Good Source Of Keyword Data
- 1.22 22. Google’s Schema Markup Can Be A Good Source Of Keyword Data
- 1.23 23. Competition & Related Searches Can Give You A Ton Of Ideas For New Websites
23 Best SEO Keyword Case Studies by Experts
1. Easy to Rank in Some Search Engines
Not all search engines are the same, and not all of them rank web pages in an identical way.
As such, when you’re targeting multiple search engines with your keyword research, you should try and find keywords that are easy to rank for at least some of the major search engines.
2. Long-Tail Keywords Are Your Friend
If you’ve been involved in internet marketing for any length of time, there’s a good chance that you’ve come across the old adage “long tail keywords are gold”.
While this is most certainly true, the real secret to success with long-tail keywords is to know how they’re defined.
Long-tail keywords are simply search terms that contain three or more words, making them significantly less competitive compared to their shorter counterparts.
If you can rank for a number of long-tail keywords, you’ll find it much easier to attain good rankings across multiple search engines.
3. Keyword Trends Are Your Friend…Most Of The Time
It’s very important when doing your keyword research not to fall into the trap of believing everything that you read on Google Trends .
After all, this tool was created by Google so it’sadvisable to adopt it with a healthy amount of caution.
That being said, it can help provide some very valuable insights into what’s hot and what’s not when it comes to any given keyword.
If you want to utilize this tool, I suggest conducting several searches for different keywords before attempting to make use of the data that it provides.
4. You Can Get Lucky
Believe it or not, getting lucky with your keyword research is more than just an idle boast!
The more effort that you put into your research, the less likely you are to encounter long dry spells where almost nothing seems to be working out for you.
Unfortunately, part of the problem with doing keyword research is that there are so many variables involved that there is often no real rhyme or reason to any given sequence of events.
Consequently, the simplest way to get ongoing results is to ride your initial wave for as long as you can before trying something different.
5. Search For Long Tail Variations Of Your Keywords
One of the main problems with doing keyword research is that there are so many keywords out there that it’s almost impossible to find them all in one go without having to spend several hours at your computer.
As such, I recommend that you try and find variations on each of your target keywords in order to discover additional opportunities for growth within your niche.
At the end of the day, this strategy will help you uncover hundreds (if not thousands) of potential new seeds when you least expect them!
6. Think Outside The Box
The internet marketing world is full of people who spend their days looking for evermore creative keywords, but at the end of the day, this strategy isn’t always as productive as you might expect.
You should look beyond Google’s keyword suggestions , your own list and those that you find on other websites because there are sure to be some diamonds in the rough that nobody has ever paid any attention to before.
7. Make Use Of Competition Metrics
When conducting your keyword research, one of the most important pieces of advice that I can give you is to use metrics such as PPC and organic competition when doing so.
Although using these metrics is not an exact science by any means, they will definitely help point you in the right direction and show you where the best opportunities lie.
8. Your General Knowledge Is Useless
It sounds strange, but one of the problems with doing keyword research is that it’s such a specific task that your general knowledge (and assumptions) about keywords and their value isn’t really very useful at all.
For example, if you’re looking for keywords in a particular niche then it doesn’t matter how good your Facebook marketing skills are; they simply aren’t going to be helpful!
The same can also be said for almost any topic within internet marketing and beyond…
9. Make Use Of Google Adwords Keyword Suggestions
One of the easiest ways to uncover additional keywords for your research is by using the free keyword suggestions provided by Google Adwords .
Although many marketers tend to ignore the results that they get from this free tool, it can be a lifesaver when you are in dire need of new ideas.
However, there are some problems that you should be aware of when using this tool…
10. You Can Find Keywords That Are Hard To Rank For
It’s normal for every marketer to want an endless stream of keywords that are easy to rank for given their current level of experience and/or resources.
Unfortunately, this approach often sets them up for failure! It turns out that ranking in competitive niches is much more difficult than most people assume it will be, so I recommend adopting a more realistic perspective on how long it will take to achieve your goals before you start down your chosen path.
11. Your Competitors Are Not A Good Source Of Keywords
At first glance, it might seem logical to look at your top 3 competitors and use that as a jumping-off point for your own research, but in my experience this form of keyword generation is simply not effective!
If you want quality keywords then you need to go out there and find them yourself rather than relying on other people’s work.
Remember: unlike SEOmoz or Jaaxy , Google & Co. don’t really care about giving marketers the best keywords possible…
12. The Term “Keyword” Has Lost Its Meaning
The term “keyword” has become so diluted over time that most people now struggle to define it in simple terms.
For the sake of this discussion, it’s really enough to say that keywords are words (or phrases) which people use in search bars to find “stuff”.
If you stop and think about your everyday life for a moment, I’m sure that you can think of many examples!
13. Keywords Can Be Sensitive & Negative
The vast majority of marketers want nothing more than to uncover the kinds of keywords that are sure bets when they come to getting results.
Unfortunately, certain types of keyword research can be much harder if not impossible because sensitive subjects often have negative connotations in the eyes of Google.
As an example, take “debt” or “foreclosure”; if you want to rank for terms then good luck…
14. Your Brain Doesn’t Like BIG Numbers
When you start doing research for keywords, it’s very common to find that the results can be overwhelming!
You might see thousands upon thousands of results or even more and this makes it incredibly difficult (if not impossible) to take action and move forward.
The main question that you should ask yourself here is: “How will I ever get traffic from all of these keywords?”.
Keep in mind that if any particular keyword has massive search volume then it’s likely that there are many other people targeting the same thing…
15. Keywords Must Be Descriptive & Relevant
It turns out that Google actually does use a lot of what you put into your title tags and meta descriptions when determining whether or not you deserve to rank for certain searches.
So, in the interest of being helpful I will just say this: if your keywords are bland or non-descriptive then it’s very unlikely that you will get any traffic from them whatsoever!
16. Search Volume Is Not The Only Factor That Matters
You have no doubt heard me mention “keyword difficulty” many times over the course of this guide – whether I was talking about tools like Jaaxy & SEOmoz or simply trying to get my point across – but there is one thing that I failed to point out throughout all of my discussion on difficulty.
Unlike traditional keyword research tools, these systems do NOT measure the number of results that appear on Google… Instead, they give you an indication of how competitive a given keyword or set of keywords might be based upon the overall “volume” and level of competition.
17. Keywords Must Be Plural & Genuine
Here’s one that many marketers don’t always think about, but once you see it in action for yourself then it becomes blatantly obvious!
When people use Google to search they often (if not always) want to find more than one result – especially if the search is fairly specific…
To make matters worse, Google has made this even harder by restricting results down to exact phrases most of time.
do you really expect them to make life easy on us? I didn’t think so…
18. You Don’t Have To Go Direct For Keyword Research
I was very surprised when I first found out about this little gem!
If your online marketing strategy is built around the small chance that you will hit a target by going straight to Google or other search engines then you are in for a rude awakening. The simple truth is that keywords are everywhere…
19. Google & Bing Are Not The Only Places To Search For Keywords
As someone who started relying on traditional keyword research methods way back in 2006 , I never even considered any alternatives beyond what Google had to offer – but, sometimes it pays to look outside of the box because anything can be possible!
This may seem weird at first, but if you think about it then it makes perfect sense: there are networks, social sites and many other places where people congregate and share all kinds of content…
20. Keywords Are Not Just For Search Engines
When I first started doing keyword research, I was only looking for keywords that might be a good fit for Google – but this is not the case anymore because it’s often necessary to look beyond the scope of what Google wants you to see.
In order words, don’t forget about other search engines like Bing & Yahoo! as well as social sites like Facebook & Twitter…
21. The Content Of Other Sites Can Be A Good Source Of Keyword Data
If you think about it then it makes perfect sense.
your competition will also have their own website(s) containing unique text that can help to give away some potential keywords and their respective search volume.
22. Google’s Schema Markup Can Be A Good Source Of Keyword Data
Many people don’t know this, but if you look closely then it becomes obvious.
most pages that rank for a specific keyword will often share certain traits in common with one another such as the title tag, meta description and so on…
This is not just my own personal observation; I have also seen it mentioned by many other experienced SEOs!
To figure out exactly what these traits are and how they can be used to your advantage…
23. Competition & Related Searches Can Give You A Ton Of Ideas For New Websites
The whole concept of “related searches” is often overlooked by beginners, but it is actually an amazing source of traffic if you are able to find keywords with a high number of results and zero competition.
because let’s face it – even if the main keyword has very few results, the actual competition still might be too much to handle.