How To Go From Page 2 To Page 1 Of Google

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I’m sure you’ve noticed that the top 10 results on Google get most of the clicks.

If your website isn’t in that group, then it’s just not getting the traffic it deserves.

How To Go From Page 2 To Page 1 Of Google

I bet that you know how to optimize an article so that it will come up higher in Google search results.

The problem is this: Most people think they have optimized their articles. They sprinkle all kinds of keywords throughout the article (and sometimes even put these words in the title.

And when they’re added enough other related keywords, they’re pretty confident they’ll be on the first page.

But if you read articles from Forbes, Entrepreneur and Huffington Post, you’ll notice one thing… they don’t write for Google at all, let alone keyword density! And yet their articles stay on top of the search results constantly.

How do they do that?

These websites understand how to hook the reader and keep them interested and engaged–and not just with keywords.

They possess ways of writing that convince readers to share with others, thus sending more traffic to the article than most other marketers would get in months (or even years.)

So how do you keep your reader engaged?

Even if you have written great content, it’s not enough to just drop a number of keywords randomly.

The truth is that if you want to rank on the first page, there are certain things you need to do…

First…

Since search engines look for information relevance and understand relationships between different terms, the best way to get started would be creating articles that are longer.

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There are good reasons why Forbes articles are long-form.

This makes them extremely informative because readers usually share well-written long pieces with their peers.

They also offer more value this way simply because they’re packed with information–and who doesn’t like value?

Longer articles work better even in social media sharing because people tend to share things that are guaranteed to be good.

What kinds of keywords should you use?

Web content is about convincing readers with real information rather than trying to impress them by dropping random keywords all over the place.

The more you keep this in mind, the easier it will become for your content to rank higher on Google’s page one because it will stand out from the rest.

In

order to do that, you need to stay away from “keyword stuffing,” and instead try using these basic types of words:

Hub & spoke: These words connect one primary topic or word (the hub) with another similar topic (the spoke.)

For example, if I was writing an article about fruit, my hub word would probably be “apple.” Then, I would mention other similar fruits like “orange” or “cherry.”

When you do this, it makes the article easier to read and understand.

Keyword phrases: These are keyword combinations that seem natural when put together, but don’t really make sense if broken apart (like “online marketing”).

While these may not be relevant on their own, they can make your article sound more professional because you’re using long topics instead of short keywords.

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Conversational keywords: These are words used in everyday language between friends.

If you were writing about how to clean a microwave oven, then your conversational keywords might include for example for how to clean things like stovetops or dirty car upholstery .

Listicles: Lists are always more popular than plain text because they add more value to the reader.

In fact, listicles have been shown to outperform normal articles on social media by a large margin. Some of which include: “10 Powerful Things You Can Do With A Function Key” and “108 Dog Shaming Photos That Will Make Your Day.”

What about article length?

As mentioned earlier, you’ll want to consider using long-form content from now on because it offers better audience retention and more social media shares.

And if your readers share your work with their friends, this helps send even more visitors back to your site!

There isn’t a certain word count tied to Google ranking yet, but the longer your articles are, the more likely it will be for them to show up in Google.

But no matter how many words you write, your article should always follow a simple structure that guides the reader through the information presented:

Introduction: The introduction is where you hook your readers and keep them interested.

Convince them to take action by stirring their emotions, giving them a little bit of inside scoop, or providing something fun and creative to learn about along with some valuable resources.

You want this section to work hard so that people don’t just skim over your content.

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Main Content: This is where you get down to business and deliver what was promised in the intro.

It needs to be well-written and informative without repeating itself too often on the same topic or keyword.

Use your keywords sparingly and naturally without sounding like a robot:

Concluding Sentence: You want your readers to remember what you wrote and how they felt while reading it.

So end with a bang, preferably something that summarizes your work in some way.

What about numbers?

Using numbers not only makes the data more accessible but also easier to understand–and we know Google likes easy-to-understand content!

However, try using statistics such as “13% of seniors take their lives every year” instead of simply saying “a lot.”

This helps add credibility because you’re providing an actual number instead of just an estimate.

And when you use numbers, follow this simple rule:

If it’s common knowledge like the three branches of government or the seven continents, don’t write out the number.

Just include its symbol (i.e., 7 or 9.)

What about pictures?

Because Google+ posts with pictures in them get 53% more engagement than text-based posts, your articles should always try to incorporate at least one photo into your work.

This makes it easier to understand and is another way to help break up any dense rows of text for your readers.

In fact, a study from KISSmetrics revealed that blog posts with photos get 94% more views than those without!

Bottom Line :

Now that we know how to go from page 2 to page 1 of Google, let’s review what we’ve learned:

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Convince your readers to take action by stirring their emotions with a creative intro.

Use conversational keywords that most people would use when talking about the topic being discussed. Write long articles that deliver more value to the reader and have a structure that will keep them interested in what you’re saying.

Use numbers sparingly but naturally in order to add credibility without sounding too robotic or spammy.

Incorporate at least one photo into your article because it helps make the information easier to understand and gets 94% more views than text-based blog posts on average!

Content is the most important part of a website or blog’s success, and even though Google claims to be moving away from content as a ranking factor, it has been encouraging users to create great content since its inception!

And as you can see from these tips, creating search-optimized content is easier than ever.

There will always be those who refuse to follow new Google guidelines, but the majority of successful businesses know that they need quality content in order to convert visitors into prospective customers.

Content isn’t only meant for improving your business; it’s also supposed to entertain your readers and offer value at the same time!

So if you’re stuck wondering what you should write about next and how long it should be, remember the tricks you’ve just learned and apply them to your next piece!

And if you have any questions, feel free to leave a comment below. I will answer it as soon as I can!

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