A common question I get asked is how many blog posts should you publish per day.
Let me start by saying there is no magic number here, but whatever number you choose let it be for the right reasons.
For example, if your goal is to have a high volume of content on your site then just pumping out article after article will not help you reach that goal.
On the other hand if you want to use blogging as a lead generation tool then publishing at least one post per day would be the minimum amount required to get good results .
Once upon a time when everyone kept asking this question someone came up with rule of seven which suggested the optimal frequency for engaging users was one piece of content every 7-14 days.
Although I think this theory is still somewhat valid it is lazy advice to just tell someone this is the optimal frequency.
Better advice would be to look at your industry and see what other websites are doing, for example if you were in the e-commerce business you shouldn’t be publishing content as frequently as say an electronics blog (obviously).
I know you might be thinking why should I care about my competitors? My answer would be if they are already blogging then clearly there’s some benefit to blogging so why don’t you try it yourself.
The goal isn’t necessarily to guess what your competition is doing but rather to find out what works best for your audience (and that likely means trying it all out to see what works).
So let’s assume blogging does work well for your audience.
Now that you have a good understanding of the challenges and benefits associated with blogging as well as what your competitors are doing how many posts should you publish per day?
If I had to guess this would be my answer: “It depends” 🙂
So how many posts should you publish on your blog? Here are a few things to consider:
1. Posts per day
How many times do you plan to post every day / week / month? Plan for at least one, but two is even better.
2. Ideal Length of Post
Over time, you’ll probably notice that the average length of your posts (in terms of number of words) tend to be around 300-400 words or so;
For example, if I were writing this article, I would start with something like this:
“So how many posts should you publish every day / week / month?
This will let readers know that this article is going to give them useful information, and they’ll want to continue reading it.
If I had started with “You might be wondering about the number of posts you should publish per day or week…” then most likely nobody would have read much further into the article.
You can use this same strategy when writing your own blog posts.
3. Frequency of Publishing
How often do you plan on publishing new content?
Do you have one post in mind that you’re planning on publishing as soon as this article is finished, or are you planning on publishing new content every single day?
Either way is fine, but be aware of your abilities. If you’re planning on publishing daily, consider starting with one post per week at first (perhaps the most popular blog post you have ready to go), then slowly increase that over time as you get more experienced.
How often do you plan on blogging? Are you doing it for fun, out of boredom, or because you want to attract readers and turn your blog into a business?
Most blogs online start off as something people do for fun, however many bloggers eventually realize they can earn some money from their sites with ad revenue or affiliate sales.
If this is your goal, it’s best to publish new content more often, and not too many posts per day. That way you’ll be able to keep your readers’ attention and get them interested in the content you publish more frequently.
5. Other Things to Consider
How much free time do you have? If you’re planning on doing this for fun but don’t have that much time available every week, publishing once a month might be fine (or even less).
Just make sure that when you do publish new content, it’s good enough to make people want click over and read it!
Content is the backbone of your site after all, so if it sucks they probably won’t stick around for long regardless of how often or not often you post.
This is an often asked question that has no simple answer. The best answer for this would actually be: “it depends”. It depends on what you want to achieve and how your blog performs in the current scenario.
It’s not advisable to publish posts just because you think it will draw more traffic to your website.
You should take a good look at your strategy and decide if it needs a change or not before deciding on the frequency of publishing new content.
First you should do some analysis about your past performance.
How many visitors does each post bring? And then, based on those numbers, you could come up with a good plan as to which day and time (during weekdays or weekends) work well for publishing new content.
Keep in mind that it’s not only important to publish new content to increase your readership, it is also important for Google bots and other search engines.
This way they can crawl your site more often, thus ensuring a steady flow of visitors.
As far as the number of posts per day is concerned you could either go with once or twice (or thrice) a day.
The choice depends on the nature of your blog and its traffic density.
If you have a lot going on in terms of news then publishing one post after another seems to be a better option than going for long intervals between publication dates.
However if your blog doesn’t deal with any breaking news then it would be advisable to post at longer intervals so that you can provide more detailed information to your readership.
Before you plan for an editorial calendar, it’s important that you do some research on the type of content your audience expects from you and what approach would work best for them.
The topics which keep coming back in comments should be prioritized over those which don’t get any response at all.
Also consider long-term strategies such as different posts for different seasons (like recipes during winter and summer). This means almost double work load but will pay off well when your blog becomes more mainstream.
The bottom line is:
“It depends”. Your schedule should depend on the nature of your blog and how frequently people visit it.
If you’ve already taken a look at these questions then you’re doing quite good! I would no longer recommend you to go with one post per day.
It would be better if you start off with a bi-weekly or monthly schedule and then improve from there based on your content analysis.
I hope this article will help with your decision about how many times you should publish new content on your blog.
If you have any questions, feel free to leave them in the comments below!
The article ends here, so I hope it’s useful for answering the question 🙂