So you’ve started your SEO campaign, congratulations.
You will now want to know how long it will take to see any results.
This can be a difficult question to answer as there are many factors that could alter the outcome.
What Is An SEO Campaign?
For the purpose of this article we’re going to assume that you have an existing website that needs traffic and ranking.
Whether you sell products or services online or simply run a blog, your site needs people on its pages for business purposes.
We’ll also presume that your site is not already ranking in search engines for relevant keywords and phrases which means it has some work ahead of it before Google deems it worthy enough to show up in search results when customers search for words related to what you currently do.
By starting an SEO campaign, you’re demanding that Google and other search engines recognise your site as a relevant result to keywords and phrases people search for online.
It’s important for any website wanting to be successful and it’s not something you can do yourself (unless you know how) but rather it takes the skills of an experienced Search Engine Optimisation agency to get you ranking on page one of Google – or where ever your customers are looking.
What Is A Good Amount Of Time To See Results?
There are many factors which influence this answer so let’s have a look at some of them now…
Time Since Site Launch
The age of your website will play a big part in determining how quickly you rank for relevant keywords.
A site that has been around for a number of years with good quality content and ranking pages which have been optimised from the start as well as linking to those pages through other relevant websites is going to be rewarded faster than an older site (website age relates to how long your domain name has existed) or one that has poor quality content.
Proper On-Page Optimisation Of Site Content
On-page SEO could be considered the most important aspect of any campaign, because it’s what search engines analyse when determining whether your website deserves to rank.
Without this in place you could be missing out on possible rankings or worse, get penalised by Google for not complying with their webmaster guidelines.
Links And Linking Best Practices
As with on-page work, link building is important for ranking purposes but it’s something that needs to be done correctly .
Too many low quality links pointing at pages, or worse still linking to other pages which have already been penalised could have terrible consequences.
Take time to plan an effective campaign rather than rushing to build relationships with webmasters who may use link schemes without consideration of how this will impact upon you in the long run.
Time Spent Managing The SEO Campaign
If are planning on being hands-off with your SEO campaign then you need someone who thinks like this too, otherwise the chances of ranking are slim to none.
The time spent on your site needs to be high enough for it gain some authority and trust with Google (this is not something an agency can do overnight) but short enough that you’re there every step of the way working alongside them to achieve results.
Keeping these factors in mind allows us to create an estimate how long it will take before you see any sort of notable improvement in rankings or traffic generated from your website.
While anything could happen at anytime with an SEO campaign, we’ll give our expert guess at this…
If you have followed all the steps correctly so far including linking practices and on-page optimisation done right, then it could take anywhere from 1-3 months for you to really start seeing results.
If you’re not willing to follow through and invest your time in learning more about the process of what we do (the Google Webmaster Guidelines are a good place to start) and work with us, then any potential returns will be much longer than this.
It’s important you keep in mind that there is no quick fix when it comes to SEO, so if someone promises they can rank you for highly competitive search terms without doing anything other than throwing some links at your pages then don’t walk away…run!
Remember, the goal is to generate a return from your website and having someone who looks out for your best interests at heart will ensure that happens faster.
Almost every business owner that has found out about SEO has thought to themselves for at least a moment, “what will happen if I just start doing SEO now?”
They’re not wrong to ask either. SEO is an extremely powerful tool when used correctly.
It can be the single largest driver of traffic to your website, or create an audience that is hyper focused on your brand and products.
It can also be extremely time consuming, and if you step into the field without a plan (and often times even with one), you can end up spinning your wheels and creating more work for yourself in the process.
So how long does SEO take to see results?
There’s no easy answer to this question.
The only way to determine how long it will take is by first breaking down what “results” means to you as a business owner.
If you’re looking at SEO as purely a traffic generation tool, then depending on the industry you’re in it could be anywhere from weeks or months before you start seeing anything worth speaking of in terms of results.
If you’re looking to get rankings for competitive keywords, then it can take months or even years of hard work before you start seeing anything of value.
In the end, It all comes down to how much time and effort you’re willing to put into your SEO campaign.
If you have a small budget but a lot of time on your hands, it can be done in weeks.
If you have a large budget and a small amount of time on your hands…it might never happen at all.
SEO is important. If done correctly, it’s also extremely rewarding when everything starts coming together and generating traffic for your website.
It just takes time though, so set realistic expectations from the start and you’ll be that much closer to your end goal.
Whether that goal is traffic, rankings or just brand awareness.
Many search engine optimization companies will let you know that it takes four to 6 months to begin seeing effects.
it’s generally accurate, however bear in mind this is whilst you start seeing outcomes, and seo results grow over time.
something results you are getting at 6 months have to be significantly less than what you are getting at one year.
As we can see from the above, doing things right from day one is no guarantee of results but it should ensure you’re not penalised for any ‘sneaky behaviour’.
So if you want to get more from your website then hiring an SEO agency or consultant that’s been around a while and has a good reputation is going to be your best bet.
And remember, patience really is a virtue in this business.
It will pay off in the end…just make sure you hire someone who believes in putting their time into working alongside you towards achieving common goals.