How does Tinder Make Money? Recently, the popular dating app Tinder was bought by upscale California hedge fund billionaireactivist Dimitrios Papoulis. In his acquisition of the popular app, Papoulis is attempting to create a social networking platform that could compete with Facebook and Twitter. With over 60 million users and a growing fan base, how does Tinder make money? That’s what investors and other techies are asking.
The first question many ask about how does tinder make money is if it has a unique business model that makes it different from other online apps. According to the app’s founders, they have a unique business model that sets it apart from its competitors. Tinders does not sell products or services directly to users, but instead works off of engagement.
Tindrify makes money through subscriptions to its paid service. Users must join the premium group, pay a one time subscription fee, and then be allowed to search and browse through an expansive database of matches. Once a match is found, users must accept the offer and complete the transaction within a set time frame in order to unlock the crunchie award, which may then be cashed in for gift cards and gifts for other members.
Users earn points whenever they make a match through their selected search criteria, and these points are then converted to credits. These credits can be used to purchase items within the Tinders network. In the last few months, the super like feature of Tindrify has been implemented. What this super like feature does is allow users to search and find matches based on similar interests.
Tindrify, like many of the other online dating sites, also offers a free application that is available for download. The tinder make money-making opportunity is promoted heavily on the free application, although the application itself does not earn any money. Instead, it acts as a networking tool and allows users to check up on the activity of others in their network. Upon downloading the free application, users are able to check the activity of others in their network, view their messages, view other member’s profiles, and search for other people who share the same interests as they do.
The marketing and advertising program of Tindrify, though, is based on the Pay Per Click (PPC) method of paying for advertisements. The tinder statistics show that PPC ads are not bringing in as much revenue as originally anticipated because of lower click through rates. However, the traffic that the PPC ads bring in is still higher than most social networking sites. For this reason, many online dating app marketers are starting to turn to PPC advertising because it is more efficient.
How does Tindrify make money? It is unclear exactly how much revenue model the company intends to use in the future. Right now, the company lets users have a free trial and it seems that the number of downloads is slowly growing. If the company can successfully secure more in-app purchases, revenue could skyrocket for the dating apps.