Does Subdomain Rank On Google – Good For SEO Or Hurt SEO?

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Do subdomain websites rank well on search engines?

If you are looking forward to know whether subdomains can rank in search engines or not, then this article is for you.

It will give you the answer of your this question and more about Subdomains.

One of the most common questions asked by many web developers is whether websites with subdomains can rank better in search engines or not.

Does Subdomain Rank On Google - Good For SEO Or Hurt SEO?

The answer to this question might sound complex because it requires a number of conditional parameters to be considered.

However, if you consider these conditions properly, the task will become easier for you.

To start with, let’s make one thing clear that hosting a website on a subdomain won’t be beneficial from the point of view of search engine rankings and traffic generation prospects.

There are several factors such as site age, page authority and domain authority which play a key role in deciding the rank of a website.

In simple words, it can be said that the age and quality of both these domains will decide how well both of them can behave as separate websites on search engines.

These days, people keep their personal blogs hosted on subdomains.

Does this affect your blog’s rankings?

The answer is a clear ‘NO’.

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As a matter of fact, you can share your blog with any other person who has his own website and do not feel worried about its ranking prospects.

However, if you want to boost traffic to your site through interlinking between sites then you should clearly mention the author details such as name and e-mail address at one place so that people come to know that both of you are same.

When it comes to hosting a website on WordPress with any other CMS, the answer again becomes ‘NO’.

It does not matter if your site is hosted at wp.subdomain or blog.example.com or example2.com .

What matters here actually is the quality and freshness of content posted at your website.

If you keep posting new articles regularly then there will be no problem in generating traffic for your websites whether they are hosted on subdomains or different domains altogether.

This brings us to another question such as how search engines see internal links between two different websites when their IP addresses differ only by a few symbols?

In

simple words, you should avoid adding too links from one website to another and if you do so, then it should be done properly and with proper descriptions.

If you own a website which is not performing up to the mark and want to boost its search engine rankings then re-directing your site from subdomain or other domains to main domain will only worsen the situation further.

However, publishing new quality content on main website can give some positive results in this connection.

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It is always better to maintain separate sites for different topics rather than creating multiple websites on various subdomains of your primary site.

Do remember that the age and authority of both these websites (main & subdomain) will determine their rank and thus you should keep making efforts to make them as popular as possible.

Subdomain has always been a debate, as many think it’s okay to have a subdomain website rank and there are those who disagree.

In this article, we’ll discuss the pros and cons of having a subdomain website rank.

PROS OF SUBDOMAIN WEBSITE RANKING:

i). Lower Cost

When you register your domain, you only pay for the domain name. I.e. if you register a .com you just pay for that and nothing more regardless of how many subdomains you have under that domain.

ii). Network

When your blog is hosted on a main Sub-domain then it counts as part of your total network as long as it’s related to each other, this can increase traffic and link juice flow to all your sites.

iii). Better Rankings

If one website is having about 10k backlinks and another has 5k + referring websites which do you think will rank better?

I’m not saying that larger number signifies higher but it certainly helps with search engine ranking.

iv). Flexibility

You can always change your subdomain to a different domain name in the future, if you don’t like it anymore without any hassles.

This flexibility is especially useful for those who want to sell their website as they can easily switch out subpages as well as integrate with another site without much hassle.

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CONS OF SUBDOMAIN WEBSITE RANKING:

i). Duplication

If you have a large number of similar pages on one blog then Google may think that it’s duplicate content and ban your site from getting indexed.

For example, a website selling books might have pages such as “Fiction Books”, “Non-fiction Books” etc.,

all these will be considered as duplicate content and will be banned if not used properly.

ii). Subdomain Rankings

According to Google’s Webmaster Central Blog, they said that subdomains are treated the same as their own domain name.

So let’s say you have a website with www.example.com/books/ and another book review site on books.example.com ,

so both of them will be considered as different websites by search engines even though it’s on the exact same domain name

iii) Crawl Budget

Even though subdomains count as part of your main web hosting, this doesn’t mean that they don’t take up any server space at all, which is known as crawl budget in SEO terms.

This means that since subdomains count as separate websites, the resources will be divided between all your subpages and may cause them to be crawled less often by search engines which results in lower page rank.

iv). No Crawling

Some SEO experts say that Google won’t crawl subdomains at all because of their security settings that block crawling by robots.

This means that you’ll have to manually submit your website into Google Webmaster Tools account just like normal individual websites.

CHANGING SUBDOMAIN TO INDIVIDUAL WEBSITE:

When changing a domain name for any type of website, there are certain rules and procedures that must be followed.

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Changing a subdomain to an individual website is no different than changing www or-www version of your main domain name.

There are two ways to change subdomain into an individual website which includes changing the DNS or changing the web hosting settings.

CHANGING SUBDOMAIN TO INDIVIDUAL WEBSITE USING DNS:

To do this, you need to first go to your domain registrar and change the primary DNS for your subdomain first.

After that, wait at least 48 hours so it can take effect on all search engines including Google, Wikipedia etc.

Once it’s changed, you should point your main domain name to different IP address other than its default one so WordPress can be installed there.

If you’re not sure about what kind of settings are required then contact our SEO experts today to avoid these hassles in future.

CHANGING SUBDOMAIN TO INDIVIDUAL WEBSITE USING WEB HOSTING:

This method is for those who want to save money as changing your DNS will cost some extra bucks.

First, you need to log into your web hosting and look for a folder view where all your website files are kept.

Right click on the subdomain and choose “rename” or “edit”.

Then change it from whatever name it has to something like example1 (or any other new name) and make sure it’s saved.

After that, go to File Manager under cPanel and find all of its folders such as index.php etc., right click on each one and rename them the same name.

Example – rename index.php to example1.php . Once you’re done with that, install WordPress into the main domain name and point it to new Folder which will have your website files.

There are some disadvantages associated with subdomain website ranking compared to individual sites such as duplication of content, crawl budget restrictions etc.,

But they can be mitigated by following proper SEO guidelines & techniques.

If you want help in this matter, then contact our experts today !

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