Most Local SEOs will say that blogging is an integral part of successful local search engine optimization (SEO).
This article takes a look at whether or not blogging helps with local search engine rankings and what kind of results you might expect if you commit yourself to blogging regularly.
Just Another Local Blogger?
One of the main reasons Local SEOs blog is because they believe it helps with local rankings.
However, this isn’t really confirmed by Google itself or any other kind of industry body.
In fact, when asked whether they believed that regular blogging was important SerpIQ said:
“We have never seen a correlation between inbound links and ranking positions in local SERPs.”
What we do know is how Google views backlinks and their importance in an algorithm that delivers great results to its users around the world.
Google’s Matt Cutts has said on many occasions that backlinks are among the top three ranking factors , and they continue to receive a lot of attention from Google as we saw when Penguin was released.
This is why it makes sense to blog regularly and link your posts to important pages within your website.
The problem with this explanation is there hasn’t been any real evidence (that i know of) as to why blogging helps improve local search engine rankings.
Social Connections = Social Signals?
The importance of social signals in search engine results is not something new .
According to Moz , Google has said that “Although they’re treated similarly in many algorithms (and certainly both impact pagerank), links and mentions are NOT same thing from an algorithmic perspective.
Links and mentions operate under different mechanics, with different impacts.”
This means that you cannot assume that any social signals (i.e.
likes on Facebook posts) will directly impact your local rankings in the same way as normal web-based search results.
According to an article by Moz , “when we first started digging into the data…one thing we noticed was a bigger than expected positive correlation between tweets and Google+1s on a page and its ranking for certain types of queries.” They also go on later to say, “…we can see slight bumps in rankings due to tweets or +1s about those pages.”
How Does Blogging Affect Local Rankings?
So, if you want to improve your local rankings it’s important that you write blog posts which contain the relevant keywords, and link back-to them via other pages on your website.
What About The Competition?
If you’re blogging for local rankings, don’t forget about what your competitors are doing.
According to an article by ReelSEO ,
This is why it’s important to understand your competition, and what they’re doing with their online presence.
blogging can help improve local rankings by more than just increasing authority through backlinks.
It’s not always easy to recommend ‘one thing’ when it comes to SEO because there are so many factors at play that impact how well you rank for any kind of keywords on search engines.
Blogging Can Help Local Rankings!
It’s a well known fact that backlinks help Google determine where your website should rank for certain keywords and phrases within it’s results pages.
That’s like saying – “I don’t want to pay taxes, but if someone else does then I’ll be ok with it.”
Not only do you need to build more authority and trust, but you also need to be consistent with how frequently you publish new content as well as what topics you write about.