How Much Money Did Subway Surfers Make in its First Month?

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How Much Money Did Subway Surfers Make in its First Month?

Subway Surfers was released on March 15, 2012 and quickly became the top grossing mobile game in a number of countries including Canada, Germany, and Russia and as of August 2015 has been downloaded over 1 billion times. In this article we will discuss how much money did Subway Surfers make in its first month? How long did it take to make $100 million in revenue? How many people play Subway Surfers? These questions will be answered below.

The Design

The game was designed by Kiloo, a Danish game development studio, and SYBO Games.

The objective of the game is to run as far as possible from the police inspector and his dog, while collecting coins along the way.

Coins are found on the ground or obtained when surfers collect keys that open coin chests located at subway stations across five different cities: San Francisco, Moscow, Rio de Janeiro, New York City and London.
The coins collected can be used to purchase clothes for players’ avatars.

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There are also missions available for players which offer rewards for completion such as new surfboards or clothes which can be purchased with special keys that are only found during missions.

Marketing campaign

The game was heavily marketed through social media platforms such as YouTube and Instagram.

In the first month, the game was downloaded over 100 million times and generated $1 million in revenue.

The game was also featured on the App Store and Google Play, which helped to boost its popularity. On June 16th, 2016 it became the number one app on both stores. It stayed in this position for at least two weeks before being overtaken by other apps. However, for a few days it re-gained its spot as number one app in the Apple store.

Revenue Streams

Subway Surfers is a premium game, meaning it is free to do Amount unload and play but offers in-app purchases.

The game generated $1.6 million in revenue within the first month of release and has continued to be successful since then.

The majority of this revenue comes from ads and in-app purchases. In-app purchases range from $0.99 to $19.99 and can be used to buy items such as power-ups, coins, and character upgrades.

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Amount made in first month

In its first month, Subway Surfers made a total of $1.6 million. This may seem like a lot, but keep in mind that the game was downloaded over 50 million times in that same time period.

So,

while the game did make a lot of money, it didn’t make as much per download as some other games.

Candy Crush Saga, for example, made an average of around $16.87 per download when they first came out.

However, because Subway Surfers is a free game, we can expect to see many more downloads than if it were paid and this could translate into more revenue than Candy Crush Saga.

Different revenue streams for different countries

In the United States, most of the revenue for Subway Surfers came from in-app purchases.

The game was downloaded for free, but players could buy coins and keys to progress through the game faster.

In China, however, the game was only available for purchase outright, so all of the revenue came from that.

In-app purchases are more popular in Western countries while outright purchase is more popular in Eastern countries.

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